New research conducted by Deloitte Digital and 55 for Google, shows that even a very small improvement of mobile page load time can seemingly affect conversion rates.
According to the study, where 30 million user sessions were analysed, a 100 millisecond (0.1 second) reduction in load time contributed to a 9.2% increase in spending on retail apps.
Load time turned out to be the reason for a 3.2% raise in navigating through pages related to product details and a 9.1% uplift in adding the product to the basket.
The research has also shown that luxury customers were the group more sensitive to speed enhancements. The results point out the importance of ‘Contact’ and ‘Appointment’ functionalities as the ones leading to purchase intent among luxurious retailers.
“Brands really need to re-think their digital processes and KPIs in this mobile-first world, to ensure that site design and technical enhancements are generating the positive ROI, and not actually unintentionally harming sales by driving customers away”, said Richard Wheaton, Managing Director of 55.
It is the milliseconds that count – not only in sports, but also in your business. Let us help you attract more customers! We will help you boost your sales by adjusting the KPIs to the modern mobile world. Email us at firstname.lastname@example.org and let us improve your online revenue.