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Discovery Phase

Show your Start-Up to the world. Start your idea development with a professional team from the very first steps toward the MVP launch.

Get your Start-Up Kit and boost your project.

Start-Up Kit — It’s a package of assets to start-up’s kick-off. With its help, you will see your ideas’ perspectives, how they will look in real life.
From market analysis to clickable prototypes of your project. You will get an understanding of the costs and timeline that need to make it real.

You will see how your idea comes alive.

Start-Up Kit

Cost: USD 6 000 Duration: 3 weeks

1 week

Product Vision Statement
User Value Flow
Competitive Landscape
User Segments
Strategic Roadmap

2 week

User Story Map
MVP Definition

3 week

Clickable Prototype
(with key features)

Architecture Diagram
Detailed Estimate

Who is this for?

Early-stage Start-Up - If you have just an idea or you already did the first steps

What do we do?

When our client wants to create a product from scratch. Together we go through all stages starting from product concept definition to understand business goals and project objectives. While creating asset by asset of the Start-Up Kit we work on the creation of your project MVP.

If you already have market research or some documents we will analyze your assets, add them with tech documentation, prototypes, estimates, and finish up the Start-Up Kit to clear up the vision of the MVP.

What is MVP?

Minimum Viable Product

Basically, the core of the product. The main purpose that the product should fulfill. Implementation of its key part to enter the market fast with minimized cost.

An early definition of the core value proposition is an essential success factor.

But how to define it? How to make sure that you are in the right way in terms of the product and tech partner you choose from the very beginning?

How will we do it?

The Discovery Phase consists of several main parts:

1

First, we will sign an NDA to keep all of your ideas protected.

2

We put your idea in clear product description, define its market advantages and target consumer group.

3

Compose a list of functionalities and define the key ones for MVP.

4

We will prepare clickable prototype, tech solution, and detailed development estimate.

What do we want to achieve?

To keep your business goals first

To maximize the business value

To understand your users (customers) personas and the product usage goals

To accelerate Time To Market (TTM)

Benefits for you

Clear vision of your business-idea or product with the ability to touch it.

The opportunity to be on the right track and professionally staffed from the very beginning.

A road map for the project development and production plan created along with our specialists.

Ready-to-go set of assets that can be used as a key part of your pitch.

The Start-Up Kit can be used for presentation to an investor or self-planning for a technical project development.

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What is inside
the Start-Up Kit?

Product Vision Statement

The Product Vision Statement is a description of the product's key features. As well as its interactions with the market/business/users.

The Product Vision Statement helps you and your team to clearly describe goals that the start-up faces. It gives your auditory key essentials of the product and what are the problems it is solving. A Product vision gives your team a bigger picture of what they are working on and why.

Click to see document

* better view on a dekstop

Doc Example

User Value Flow

The document that graphically describes the user/client journey in the product you are going to create. Basically, steps that a person is coming through and benefits that are receiving while using the product.

The User Value Flow shows the value and effectiveness of the product for its users. So that to prove to your team and investors the feasibility of creating the product.

Click to see document

* better view on a dekstop

User Value Flow

Competitive Landscape

A competitive landscape is a complete description of competitors and their relative position in a particular market. It is a strategic marketing concept that applies to the conditions of competition and rivalry that a company and its products have to face in the market they are part of.

This document helps you to understand your strengths and weaknesses, the situation in the market in terms of competition, and the product actuality.

Click to see document

* better view on a dekstop

Doc Example

User Segments

User segmentation is the practice of bucketing users into groups based on common characteristics (e.g., region, age, device, or behavior). Segmentation allows for better targeting based on user traits or behaviors so that each segment can be treated with a more customer-centric approach.

User segmentation helps teams discover what makes valuable power users tick so they can attract more of them.

Click to see document

* better view on a dekstop

User Segments

Strategic Roadmap

A strategic roadmap is a time-based plan that defines the state of the business/product, stages to be passed, and the state to be reached. It is a visual representation that organizes and presents important information related to future plans.

The strategic roadmap allows the business owner and investors to see the general plan along with key stages of the product development. This brings a clear vision of the big picture and the long-term business plan.

Click to see document

* better view on a dekstop

Doc Example

User Story Map

The User Story Map (or table, whatever works for the product better) visualizes the process (every single user flow) that a person goes through while using the product. Basically, it’s a list of user stories - an informal, natural language description of every feature in the product.

The map helps you and your development team get a clearly described full list of features that your product will have.

Click to see document

* better view on a dekstop

User Story Map

MVP Definition

This is a definition of the very first version of the product that will be published in the market. The core features of your business idea to be implemented when the product comes to the market with minimized cost and fast enough. Only key functions and high-priority features differentiate your product from the rest of the players in the market.

This document gives you, and investors the same vision of the minimum viable product that has to be developed, funded, and launched. It will keep you and your team on track to do the most important things to make your idea successful.

Click to see document

* better view on a dekstop

MVP Example

Clickable Prototype

A Clickable Prototype shows a visual representation of the user interface of a website or mobile app. Unlike static wireframes or mockups, it can show several states of the application. For example, a drop-down menu, or initially hidden additional information or fields may appear. A Clickable Prototype offers an interactive experience very similar to a finalized application.

A prototype is the simplest way to visually demonstrate the user experience with the key features. So that your investors will be able to understand how your product interacts with the customer, how brings value to the market.

Click to see document

* better view on a dekstop

Prototype

Architecture Diagram

A system architecture is a conceptual model that describes the structure, internal connections, and more views of the product. It maps out the entire system from a technological perspective allowing us to understand the interactions between different modules and integrations with third-party services.

The architecture will be used as a model for the future development of the product by a tech team. It gives a clear vision of how things work, dependencies, and interactions.

Click to see document

* better view on a dekstop

Doc Example

Detailed Estimate

A detailed estimate is a document that derives an idea about the costs and effort involved in executing a project. It is a detailed work plan to develop and implement the MVP version of your product. Along with works decomposition, the document defines a financial plan and timeline to complete the scope of work defined to launch the MVP.

The detailed estimate is a commitment of the tech team on cost, scope, and timeline to develop and launch the MVP. This allows you and your investors to understand how much does it cost and take to get the first version of the product to the market.

Click to see document

* better view on a dekstop

Estimate Example

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Kit Contents
Get in touch with Start-Up expert

Anton Vlasenko

CEO

Veronika Perepelytsia

Lead of Consulting Department

Victoria Shatska

Start-Up Advisor

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